What is the best shapewear?
The best kind of shapewear is the kind that doesn’t aggravate the hell out of you, does what it’s supposed to do and makes you look and feel amazing. Sounds logical, right? You would think…
Shapewear has been around forever – from the old fashioned lace up corsets of the eighteenth century, to today’s softer products made famous by our friend Oprah Winfrey. Unfortunately, for the modern woman, the fit and function problems that forced our sisters from the Victorian Era to drink a little too much “tonic,” are the same issues that continue to plague us today.
How is this possible? Haven’t celebrities been touting the benefits of shapewear for years? Shouting out the name of their Famous Brand shapewear on red carpets across the globe? Unfortunately, for the regular “I-just-want-to-look-good-everyday” kinda girl, the shapewear we’ve all been forced to wear, is simply not working. Here’s why:
In fairness, there have been shaping advancements in the areas of fabric technology, compression, breathability and aesthetics, but these developments do not solve the #1 problem with shapewear – it rolls down.
If a woman purchases a piece of shapewear claiming to work wonders for her body, but the second she moves the shapewear rolls down to her waist, failing to do the only job it was meant to do, who benefits? Certainly not the woman who put her trust and hard earned money into a company hoping their products would perform the way they said they would. The real beneficiary is the billion dollar company - everyone knows that you can’t return worn underwear. Tricky, don’t you think?
At HookedUp Shapewear, we know that shapewear MUST be a performance product, so we fixed all of the problems the other shapewear brands are creating - and ignoring.
We spent years making sure that when you put our product on your body, it works every single time you wear it. Period. Our mission is simple – your real life and your real needs translated into products that do what they're supposed to do.
xo Tara
