News & Media
Fake it 'till you make it
March 2016
"We all can use a little help shaping up", says Family Circle in the Undercover Agent feature on shapewear. The women's monthly recommends you wear HookedUp with "anything that hugs the body or needs a particular bra". Our patented hooking system "ensures this slip won't roll (read: no back bulges)".
Click here to check it out in the March 2016 issue.
Eat, Drink and Be Merry
November 2015
"This year, we'll eat, drink and be merry because our shapewear isn't going anywhere", writes First For Women magazine. In a feature called "Party - all night", the women's weekly recommended the HookedUp High Waist Mid-thigh Shaper, saying that the "shapewear features hooks that attach to your bra to keep the undergarment up and in its place".
To help you looking smooth and gorgeous in time for the holiday, we're teaming up with First for Women with an exclusive offer of 20% off all styles. Just use code FIRST20 at checkout through November 26, 2015.
Click Here to check it out in the November 30, 2015 issue.
The Booty Challenge
February 2015
In a feature called "The Booty Challenge", the InStyle Magazine recommended the High Waist Shaping brief as the solution to "Hide Hefty Haunches".
"Hello, hourglass!", the article exclaims, (the shaper) "removes all the lumps and rolls from the mid back down". February 2015 issue.
Click Here to check it out.
Meredith Viera Show
November 19th, 2014
HookedUp Shapewear featured in a segment with Lilliana Vazquez on the Meredith Viera Show. The segment, called "The Latest and Greatest in Shapewear", Vazquez exclaims of the resulting look in HookedUp, "It looks like we Photoshopped it but we didn't!". Originally aired November 19, 2014.
Click Here to watch the clip.
NY Live
September 24th, 2014
Watch as HookedUp Shapewear is featured on NY Live as an "Innovation: Shapewear Shaper". Host Sara Gore gushed that she "loved" the concept and fabric of the piece. Aired September 24, 2014.
Click Here to watch the clip.
Slimming Shapes
August 19th, 2014
HookedUp Shapewear was featured for "Slimming Shapes",in USA Today's Shopping pages on August 19th, 2014.
Click Here to check it out.
New You Magazine
August 2014
The August 2014 edition of New You Magazine featured the product in an article on Beauty Shapers, saying HookedUp "eliminates muffin-top".
Click Here to learn all about it.
Star Magazine
July 28th, 2014
Mayim Bialik, star of The Big Bang Theory, announced her love of HookedUp Shapewear to Star Magazine by wearing the High Waist Mid-thigh Shaper under her red lace dress on the red carpet.
Click Here to learn all about it.
US Weekly
July 2014
The High Waist Mid Thigh Shaper was featured as one of the Editor's Style Picks for Summer 2014 in US Weekly.
Click Here for full story.
You & Me This Morning
July 2014
In a segment called "Get Slim with Shapewear" on You & Me This Morning, HookedUp Shapwear is highlighted as a solution underwear garment.
Click Here to check out the shot.
Rachel Ray Show
June 2014
HookedUp Shapewear featured in a segment on the the Rachel Ray Show called "Underwear Transformations" thanks to its patented design that hooks to your bra. Aired June 2014.
Click Here to check out the shot.
Life & Style
June 2014
Dashca Polanco from "Orange is the New Black" proudly wore HookedUp Shapewear to the Season 2 premiere of the series. Featured in Life & Style, June 2014
Click Here to read the entire article.
Today Show
May 27th, 2014
Hooked Up Shapewear stole the spotlight on the Today's Show with Kathy Lee and Hoda in a segment called "Three Fashion Tricks to Look 10 Pounds Thinner".
Click Here to watch the clip.
Plus Model Magazine
December 4th, 2013
HookedUp Shapewear is featured in Plus Model Magazine as a solution to rolling down shapewear.
Click Here for full story.
Consumer Product
December 3rd, 2013
HookedUp Shapewear inventor Tara Cavosie speaks on Consumer Product Innovation at at RPI Boss Event.
Click Here for full article.
Lingerie Industry
December 1st, 2013
HookedUp Shapewear and its design is the focus of an article by Lingerie Industry expert, Ali Cudby.
Click Here to see the full post.
The Curves Have It
November 8th, 2013
Another great post on Tara and HookedUp Shapewear in The Curves Have It.
Click Here for the complete article.
Curvexpo 2013
August 7th, 2013
At Curvexpo 2013, HookedUp Shapewear ruled the buzz with two models: one who was in HookedUp Shapewear, and the other who was not. Lingerie Talk picked up on the interest and included them in the conference highlights.
Click Here to learn all about it.
Lingerie Briefs
July 26th, 2013
Intimate apparel vet, Ellen Lewis, reviews HookedUp Shapewear...and LOVES it!
Click Here for her review.
